Consumer behavior is the study of individuals, groups, or organizations and the processes
they use to select, secure, and dispose of products, services, experiences, or ideas to
satisfy needs and the impacts that these processes have on the consumer and society.
It blends elements from psychology, sociology, social anthropology, marketing and economics.
It attempts to understand the decision-making processes of buyers, both individually and in
groups such as how emotions affect buying behavior. (source: wikipedia)
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